How to Make Radio Advertising Work for You
Statistics says that the regular persons spends over 4 hours listening to music daily mostly on the two major platforms, music streaming services or the radio.
You might have heard that radio advertising is as being just as useful as the fax machine, but you are wrong because radio advertising as a marketing strategy is far from being a thing in the past. That’s why many companies tend to overlook this highly effective advertising strategy.
Many have already consumed some form of radio advertising on their music streaming platform or the radio itself, they just didn’t notice. Want to give radio ads a shot? Find out more Below
Find a Station
Picking the perfect station for your radio ad is the first step of your journey.
To be able to pull this off you must have a good grasp as to what your demographic is. You take into consideration their behavior, when their radio listening hours is, and the genre of music they are in to.
Start by airing your ad on various stations and see which ones give you the best response.
You Must Be Direct to the Point
You don’t have the luxury of making an impression and persuade the audience not to skip the station.
You need to quickly catch their ear on the get go by various means by asking them some questions, tell them shocking statistics, or cut to the chase and hook them up front.Don’t let any second go to waste.
Make an Exclusive Offer
Give your listeners a radio advertisement only offer, say a special code word on your ad or a promo code, or you can advertise a specific offer or product available only on the radio listeners.
Work With a Professional
If you so wish to give your radio advertisement an even bigger impact, it’s highly advised that you hire a good professional media team.
Agencies will work by casting out a wide blanket and then funnel down and differentiate your markets as well as refining and tweaking your radio ads with regards to sales data plus the consumer feedback.
They can also boost the production values of your ads, much higher values than what you would normally be able to achieve on your own as well as additional information with regards to making a long lasting impression.
They might even have contacts to singers, voiceover talents, or even celebrities so you can be able to make your advertisement stand out among the rest.
Think It’s Time To Give Radio Ads a Try?
We really hope that the information above has given you some good insight and somehow convinced you into trying radio advertising.
Just remember to always keep everything short but impactful, and work with professionals whenever you can.